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AMA sits down with the client and has a formal discussion about the scope of the project. It is critical at the juncture that all of the absolute needs and the material wants of the project are all laid out and clearly defined. From this understanding, an initial budget can be made.
Based on the list of requirements and the budget, a sketch of the plan is made. This initial drawing creates a visual representation of the discussion to this point. The floor is open to all comments and ideas during the presentation of this schematic.